Has back-tracking Google finally seen the light?

Ever had a Eureka moment? We’ve spent years believing that the best way to get your website ranked highly on Google is to simply build a good website and keep it updated with plenty of relevant information.

For the most part it has proved correct, but there have been times when trying to help clients quickly get to the top of Google’s search listings in a competitive market has proved frustratingly fruitless – and ultimately expensive for the client who has gone away and spent thousands on Adwords to jump to the front of the queue, or with an SEO company promising the moon n a stick for a qiuck top organic listing – only for end results to disappoint and not provide a return on their investment.

Google has caused much controversy and uproar with it’s latest Penguin update which saw many sites vanish from top listings after reducing the importance placed on good quality inbound links.

Barry Schwartz at Search Engine Land has exposed the rather crafty backtrack that Google has performed in the wake of Penguin.

Until recently, Google’s Webmaster Help documentation on improving your website pagerank said:

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

This line has now changed to:

“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”

Which is what we’ve been saying all along!

Interesting eh? You can read the full article here:

http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931